The main goal of SmartBlueChain is the development of an innovative certification process, through the creation of an open and decentralised market of Transparent and Comprehensible Certification of Sustainable Products, directed to the blue economy sector.
This certification process aims to increase the added value of “blue” products, resulting in increased competitiveness of Portuguese companies in this sector. SmartBlueChain will provide a marketplace on the supply side, allowing producers, suppliers, distributors and certifiers to transact evidence on the sustainability of their products and operations, so that consumers can choose products they trust, through their auditability.
Companies will have access to a mechanism that will allow them to certify their suppliers, based on several dimensions, providing evidence of good commercial and social practices that consumers value and that contribute to competitive differentiation. The result of this certification will be a set of user-friendly badges, which will be made available in an authenticated way in retailers’ online channels and in offline channels via forms of labelling and packaging verifiable by the end consumer.
Transparent/Open Source Governance Model based on Blockchain
Badges have four levels of verification:
Partial evidence provided
All evidence provided
Independently verified evidence
Officially verified evidence
In the end, consumers can purchase these products and offer their own qualitative analysis, checking the evidence and flagging transactions in the system that they interpret as fraudulent or suspicious, so that they can be verified again by the certifying entities. This process will give rise to a fully responsible system through the attribution and maintenance of badges, which will be easy for consumers to understand.
The project will also enable the creation of a single market for sustainable products, where brands of products sourced from the sea, can find suppliers, distributors and certifying bodies, who share their values / contribute to their certifications, as well as being able to validate their badges and the evidence provided.
End customers as active agents rewarded for their participation
How it works
SmartBlueChain will allow the creation of an online and offline certification system for sustainable seafood and aquaculture products, by assigning badges that classify the production process in various dimensions of the product according to the level of information collected, either by the producer or by other stakeholders, namely the consumer, thus generating an open and decentralised market of Transparent and Understandable Certification of Sustainable Products. With this, the consumer can check, at the point of offline consumption (via QR Code scanning), or at the point of online consumption (directly, through the integration of the SDK with the online retailer), the validity of the badge assigned, as well as the entire record of the evidence that substantiates it, fundamentally changing the perception of its value and creating differentiation factors for sustainable products.
Online and offline certification
An online and offline certification system for sustainable seafood and aquaculture products
Open API
An open API that records interactions between production and value chain on the blockchain, whether from sensors or manual interactions from well-identified stakeholders
Predictive algorithms
An algorithm that classifies the production process on various dimensions of the product according to the level of information collected through the API, to increase consumer confidence
Production process classification
A service for brands and producers to automatically expose their 'proof of work' ratings in a trusted way across retail channels (using a QR code and a label that provides customers with a complete view of the value chain)
Reliable exposure of ratings
Predictive algorithms that analyse the top-rated products in a given year, identifying key predictive properties of economic and environmental success.
Who can benefit
– Access to a marketplace of certified goods according to various standards to be defined;
-Access to product histories, from the production stage to the final consumer;
-Participation as product evaluators;
-Consumption decisions based on credible information;
-Awarding of rewards for your participation in the marketplace.
-Access to a marketplace of companies that want to certify their products;
-Able to establish themselves as independent authorities with a direct link to the results of the final consumer;
-Can specialize in niche categories;
-Access to a high volume of data about the end consumer;
-They help define the governance model and create the badges that will be used in the marketplace.
-They can be certified independently and establish themselves as differentiators, through certification;
-They can create a history associated with their products and use this as a lever for differentiation compared to their competitors;
-Access to a consumer marketplace for your products;
-Access to a high volume of data about the end consumer;
-Awarding of rewards for your participation in the marketplace.
-Creation of differentiation through transparent processes;
-Creation of immersive stories for your products, telling the various stages of the products’ value chain;
-Greater ease of rotating showcases of certified products, allowing them to be sold through the marketplace;
-Can obtain independent certifications for the various processes, suppliers and products;
-In-depth analysis of relationships with various stakeholders in the value chain;
-Awarding of rewards for your participation in the marketplace.
Co-financed by
Working together for a green, competitive and inclusive Europe
Through the Agreement on the European Economic Area (EEA), Iceland, Liechtenstein and Norway are internal market partners with the Member States of the European Union.
As a way of promoting a continuous and balanced strengthening of economic and commercial relations, the parties to the EEA Agreement established a multi-annual Financial Mechanism, known as EEA Grants.
The EEA Grants aim to reduce social and economic disparities in Europe and strengthen bilateral relations between these three countries and the beneficiary countries.
For the period 2014-2021, a total contribution of 2.8 billion euros was agreed for 15 beneficiary countries. Portugal will benefit from a budget of 102.7 million euros.
This project was funded under the Blue Growth program.
Operated by
Promoter
About us
Zenithwings is a Portuguese high-tech SME focused on the research and development of innovative software solutions in the Precision Agriculture and Industry 4.0 sector. We benefit from a vast knowledge and experience with IoT systems architecture, data management, AI and blockchain and DLT technologies to create traceability, monitoring and management solutions capable of optimising operations within agriculture and viticulture.
+351 234 484 466
hello@zenithwings.com
Travessa Senhor das Barrocas, 38
3800–075 Aveiro